European Accessibility Act pressure is real for Shopify stores selling into the EU. Find your fixable issues in one free scan.
The European Accessibility Act (EAA) applies to e-commerce and consumer-facing services in the EU. If your Shopify store sells to EU customers, WCAG 2.1 AA compliance is expected — and enterprise partners increasingly ask for proof before they sign.
Most accessibility problems on Shopify sites come from a handful of repeating issues: missing alt text on product images, generic link text like "read more", low-contrast text over theme colours, empty form labels, and missing page language. All of these are detectable automatically — that's what our scanner checks.
16 automated rules covering images, links, forms, headings, language, viewport, contrast, ARIA misuse, and more — mapped to real WCAG success criteria.
Paste your URL, get a letter grade with every issue listed by severity. No account, no email, no waiting for an audit report.
The rule set targets what EU enforcement and enterprise procurement actually look at: WCAG 2.1 AA basics you can document today.
When your scan flags a failing rule, here's where to fix it in your Shopify admin:
| Issue | Where to fix in Shopify |
|---|---|
| Missing alt text | Products → [product] → Media section → click image → Alt text field |
| Low contrast text | Theme Editor (Customize) → Theme Settings → Colors — increase text colour contrast. Or add Custom CSS: body { color: #1a1a1a; } |
| Missing heading structure | When editing a page/blog post, use the text editor's heading dropdown (H2, H3). One H1 per page (usually the product title). |
| Empty form labels | Check newsletter signup and contact form blocks in Theme Editor — ensure labels are enabled (not just placeholder) |
| Generic link text | Edit the link in the page editor — replace "Shop now" with "Shop men's winter jackets", replace "Learn more" with "Read our sizing guide" |
| Missing skip-to-content | Theme Editor → theme.liquid → add <a href="#main-content" class="skip-link">Skip to content</a> right after the opening <body> |
Automated scanning catches roughly a third of accessibility issues — but it catches the ones that are cheapest to fix first. When you want the full picture, our e-book covers the complete checklist plus a 14-day fix plan: